Now this particular reader was extremely nice in that he paid me a few compliments in his email so that could be why it resonated with me. But beyond the compliments (or even minus them), I appreciated that he understood just exactly why I was so frustrated with this medium.
I want to clarify that I wasn't inferring that personality isn't an important aspect of media. It is. What I was inferring is that all media has some sort of worldview it is pushing either subliminally or blatantly. That remains the most important thing because ideas have eternal value; personalities doesn't. If everything is merely personality-driven, then why the heck are we alive? If that's the case, I quit nykola.com today because this is a complete waste of my time and yours.
People who disagree with everything Rush Limbaugh has to say aren't generally going to tune in daily to his show. His ideas and philosophy are a big part of his draw. And yet although I agree with many of his points, somehow even I can't stomach 5 minutes of him.
I am definitely of the belief that personality is what flavors the world. Personalities help feed us ideas and messages we might not otherwise accept--for better or worse. What I'm ultimately against is people denying creativity and adopting other personalities for the sake of the perceived benefits. I mean, why does so much talk radio sound exactly the same? Surely everyone doesn't talk just like that.
Maybe I'm an anomaly, but I think it's dangerous to build monuments around personalities. What happens when that person is gone? Does their mission still go on, or does it die with the personality?