Comments
Many will argue that commenting mechanisms are one of the greatest appeals of blogging because readers have the ability to give instant feedback. I disagree. I would venture to say that commenting is not only grossly unimportant to good blogging, but it's also overrated.

Don't get me wrong. I love it when readers chime in on my site and at times I've been disappointed when fewer people speak up. When I first started reading weblogs, I used to love being able to freely comment or voice dissent. Unfortunately, there's another side to this. I've heard many bloggers whine about not getting enough comments on their posts. You'll notice some blogs get many comments while others hardly get any. Somehow, number of comments has become a gauge for the success of a post. That's poppycock.

I have an announcement for you: the average reader will not comment. Get over it. I've generally found that less than 1% of your average daily visitors will actually leave a comment. Yes, LESS THAN 1% Don't believe me? Let's do a few case studies:

Site: Little Green Footballs or "LGF"
Average Daily Visitors: Somewhere around 95,000+ (in case you didn't catch on, that's a lot of visitors)
If you browse LGF, you'll see that on average, their posts command anywhere between 75 to 500 comments. At most, that's around .05% of their average visits.

Site: Wizbang
Average Daily Visitors: 15,000+
On average, Wizbang posts usually get between 15-40 comments each with occasional peaks. At most, that's about .02%

I could go on, but I'll stop there. Sure there are exceptions to the rules, but I guarantee you that on average, people aren't coming to your weblog to comment; they're coming to read what you write. It's really nothing personal. Well, not entirely. A few of my own observations about comments -

1. Most comments are left by the same small segment of people.
   
2. The way you frame a post/discussion can both positively and negatively influence the chances of someone feeling compelled to comment.
   
3. Many visitors don't even read the comments.
   
4. A lot of people are too intimidated/uncomfortable to comment publicly. Some people would rather express themselves privately. Make sure you have a visible email address so people can contact you. You'd be surprised what gems you get via email.
   
5. Sometimes a lack of comments is indicative of a good thing. People may be at a lack of words. If you hit on a tough subject or hard truth, sometimes it's best that people say nothing and just meditate on the topic.
   
6. The phrase "Thought-provoking" includes the word "provoke." Are you doing that? If you're not, maybe you should start.
   
7. The more you pose questions the more people will comment.
   
8. You never know what people will identify with. Your deepest most insightful post might not get much response. Your rant on bad customer service, just may. Just keeping doing what you do.

Every time someone comments on my site, I am honored. My readers leave smart, funny, thought-provoking, and well-written comments. I value the comments. Sometimes they crack me up, and sometimes they agitate me. I learn something new every day and I personally believe I have the best readers ever, but of course I am biased.

In the same breath, I realize that I have to continue to be, do, and say what compels me regardless of what readers might say or even if they take the time to say it. Don't write for comments. Don't write for public affirmation. Remember, you are a rockstar; you're on a mission and you don't care. Write because you have something valuable to offer to those who have an ear to hear. The rest will work itself out.

For more see:
- Tips #1-3: Don't Emulate the Success of Others, Get Some Motivation, and Decide Your Genre

- Tip #4: Set Standards

- Tip #5: Be Yourself