In his post, "Rediscovering Wisdom in the Blogosphere," Joe at the Evangelical Outpost precisely writes:
"Bloggers, and the audience who reads them, have access to one of the most powerful and transformative technologies in the history of mankind. We not only have access to information that was unavailable to the Aquinas, Newton, and Einstein but we possess the ability to communicate instantly with people across the globe. Yet the vast majority of our time is spent reading and writing about ephemera; warm milk has a longer shelf-life than the average blog post.
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Almost every blog has an archive listed by date and category but the average blog reader will never take advantage of this resource. Why? Because we assume that anything that was written in the past (i.e., last month) will be of little relevance today. We accept the absurd notion that the latest news is more necessary for understanding our times than the past. But, to paraphrase the historian Arnold Toynbee, the blogger trying to understand the present is like the man with his nose pressed against the mirror trying to see his whole body.
This is not to suggest that blogging should never be timely or focused on the latest news. Nor do I want to imply that light-hearted, even trivial blogging efforts are entirely unworthy. But those of us who spend an inordinate amount of time with this medium invariably want to believe that we are not merely wasting our time.
Words are powerful. I look on my nightstand and I see books written by people who are no longer alive. Their written words have remained beyond their lifespan. When I began this blog, I wanted it to be a running chronicle of my worldview. That included current events, but it also included the issues of life that seem to be relevant from one generation to the next. When I've left this earth, I want my great-great-great grand children to be able to read my words and gain insight into my thoughts. There are many goals in blogging. Maybe everyone isn't trying to have an impact. In his post, Joe asks,
"How then should we blog? How can blogging be used to promote wisdom and understanding? Even if the primary 'message' of this 'medium' is normally transient and shallow, can it not be redeemed? If so, what should we be doing? And, more importantly, what should we not be doing?"
I'll tell you what we shouldn't be doing: trying to become news media sources, that's what. It's a mistake that will turn the blogosphere into a biased monolith (an oxymoron? I think not).
Blogs can impact people beyond news bites and exposes. I don't know about you, but I prefer bloggers, the people, not bloggers, the institution. Blogs should offer a unique and unfettered voice. That's the foundation of the blogosphere and the selling point of a blog.
As a reader, I am drawn to perspective, insight and the ability to leave a weblog changed, provoked, or even bothered. My advice to bloggers: write in such a way that sets you apart. Form a unique perspective and communicate it in a unique way. Make it personal and real because in the end, people connect with people, not laundry lists and newsletters.
Great post! Although I disagree with your point about the blogosphere becoming dry, unaffected or impersonal, maybe there are particular blogs that have become just that, but not the entire blogosphere. Just as in the MSM, there is still some news outlets and journalists that seem to be able to separate themselves from the pack.
I do agree with your latter points that the blogosphere should never become like the MSM in how it reports on news and events and the strength of the blogosphere is the ability to give personal insight on a given topic. I am not an avid blog reader, I only really read a few blogs regularly, but maybe once a week I will "surf" through several new blogs and so far I haven't grown tired of it yet. I've grown tired of reading some of the same blogs regularly simply because many of them have gotten larger and have sort of morphed into more of a webzine reporting on or about other webzines rather than a portal of fresh, new thoughts and insights.
There are still many blogs out there that are incredibly interesting and I believe, what makes them that way is just what you pointed out, they are regular folks telling it like it is about the world around us. I like that as well.