January 20, 2005
How to Blog Like Rockstar (Set Standards)

(Tips #1-3)

Tip #4: Set Standards Early
Your weblog is your domain on the web and is much like a newly formed friendship or relationship. In the beginning, you dictate how it looks, feels, and is perceived. It's important to set clear standards for how you will conduct yourself not only as a blogger, but also as a "host" if you ever intend to have an audience.

There are some good questions to ask yourself before you delve too deep: Will I use my real name? Will I discuss my personal life? Will I talk about my family members? If so, will I use their real names? Will I talk about my job or mention the company I work for? Will I use certain language or touch on certain subjects? Will I allow people to insult me in the comments?

All of these topics will come up at some point or another, so it's best to address them early on and then do your best to stick with the standards you set. It's easy to get caught up in the passion (okay this may be taking the relationship analogy too far) and forget about the standards you originally set way back in yesteryear of blog beginnings.

The standards you set should also be transferable to those who visit your site. I am a firm believer that the host sets the tone. If you don't use profanity, those who comment on your site won't use profanity (for the most part). Those who attempt it will at least feel guilty after the fact. There are always people who have no class and sometimes you have to get legalistic about it. I whipped up some commenter guidelines to inform the public of my standards. "Profanity" doesn't mean the same thing to everyone. Write it down. Make it plain. Don't be a jerk about it either.

I've never been very strict about people opposing my views. Compared to other bloggers, I've been very liberal (ew) in allowing people to call me a complete idiot on my own bandwidth. I do this because it ultimately makes them foolish. There is a line that can be crossed. Decide what that line is early and stick with it.

Early on in my site's history, I made a few decisions:

  1. Keep Work Life Separate. I wasn't going to name my employer or even speak of my work life. Not a great deal of good that did, but all isn't fair in love and blogging.

  2. Keep it Clean. I was going to keep my content honest, yet "clean". Would you feel comfortable if your mother read your site? I'm a youth leader so at any given point, my site should be clean and civil enough that young people can read it and not have their perspective of me changed.

  3. No Trash Talking. I wasn't going to engage in flame wars. If you don't personally attack other bloggers, they're less likely to personally attack you. Those who do will just look silly. I'm all for making people look silly. Never answer the fools according to their follies.

  4. Don't Write Senselessly. There will be days when the last thing you want to look at is your weblog. I decided early that if I didn't have something to say, I wouldn't post. Sounds simple, but you'd be surprised at how many people throw up some post about what Teletubbie character an online personality quiz told them they are because they've run dry on material.

    Save it. We'd rather catch you on a good day than read something you threw together for the sake of keeping continuity. Lots of people will say it's important to "blog everyday", but I contend that it shouldn't be done at the cost of quality and purpose.

These are just a few of the many standards I set early on. It can get difficult at times to stay true to your standards, but consistency in content and character is just as important as consistency in posting. There is such a thing as blogging with integrity.

(More tips to come)
Posted by Ambra at January 20, 2005 10:57 AM

Comments

Thanks for the tips. Looking forward to part 2.

Very humbly yours,
A beginning blogger.

Posted by: Amy's Blog at January 20, 2005 12:16 PM


Ambra: have you made comments on other people's blogs during your blogging career?

Posted by: mj at January 20, 2005 12:51 PM


Great job, too many bloggers act differently on their site than they do in person. Stay true to your beliefs.

Posted by: Todd at January 20, 2005 1:38 PM


Thank God someone paid your web bill. I missed you.

Posted by: Walter E. Wallis at January 20, 2005 6:48 PM


hi Nykola! I've been reading your journal for best part of last year, and I do agree with the Republican views in general, and it's with great honor that I inform you that I've linked you from my mag-blog. So keep up with the good words :) cheers!

Posted by: Danny at January 21, 2005 5:55 AM


Mj: Yes I did comment on other blogs. Not a whole lot, but enough to build relationship. I think the key is contributing something worthwhile to the conversation vs. just link-fishing...know whadda mean?

Posted by: Ambra Nykol at February 1, 2005 6:28 AM