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November 19, 2004
In Defense of Tarjay
There has been much buzz over the last couple days in the blogosphere and beyond regarding Target Corporation's decision not to allow Salvation Army red kettles outside of their stores this holiday season. While part of me just thinks the bored part of America cannot rest unless they have something about which to cry bloody murder, I will give their concerns the benefit of the doubt. Christians especially have taken issue with the fact that Target may have a vendetta against historically Christian organizations. Since their decision to disallow the Salvation Army from raising money on their premises, there is move to boycott Target stores. And what on earth would the holiday season be without a boycott?
In the past, Target has made an exception to their "No solicitation policy" by allowing the Salvation Army money kettles to be placed outside their door. That was their decision. According to a statement released from Target, the reversal of this decision was due to the receipt of "an increasing number of solicitation inquiries from non-profit organizations each year, and determined that if we continue to allow the Salvation Army to solicit, then it opens the door to other groups that wish to solicit our guests."
On his radio show yesterday, popular Christian radio host Hugh Hewitt took his fellow conservative, writer James Lileks to task for claiming the removal of the Salvation Army was, "A bad move for Target in PR terms, but they are not The Devil. I am not willing to disbelieve their rationale out of hand; I don’t think this was based in an antipathy to Christianity, as some have suggested. I think it’s the usual corporate mentality that seeks to avoid conflict, which is why this was announced many months ago. They hoped it would be forgotten by now. Oops." Hewitt's contention is that indeed Target is specific in their approach to disavow all that is righteous and "good" about Christmas. He responded, The season we are on the cusp of celebrating is uniquely a religious season. It has its origin in the journey of a poor and homeless family who were given shelter, and in the entry of grace and mercy into human history in the form of Christ. The Salvation Army is uniquely a mission to the homeless and the poor --the lost and the least. They are not just another charity, and it is not just any old time of year.
Further, Target is a company grown wealthy on the season we celebrate. For retailers, Christmas is the mother lode, the 25% in 30 days that makes all they year seem merry. How indifferent to the source of their wealth that Target would insult the spirit of Christmas. Now I hate to nitpick but it's Friday I'm just gonna. Despite my disdain for the open rodeo they call Wal-Mart, I have been known to be tantalized by the cleanliness, organization, and price cuts found at Target (which we bourgeoisie refer to as "Tarjay"). I feel the need to address this rigmarole in points, so here goes:
- It's not the fact that they're the Salvation Army that people are against, it's the DAGGONE BELLS! An Edgar Allan Poe poem, this scenario is not. Any business establishment worth their salt knows that "the moaning and the groaning of the bells" is ANNOYING and doesn't always make for the best customer experience.
- Cut the talk about the Salvation Army being this fabulous "Christian Organization" and the anti-Christian nature of Target's move. Please. When was the last time you saw the Salvation Army doing anything that was so threateningly "Christian" that anyone had cause to hate them? More than anything, the SA is a social organization doing relief work and helping families in similar ways as other nonprofit organizations. This isn't a bad thing, but the whole "evangelical" aspect of the organization has some what dissipated if you ask me.
- According to Hewitt, we're supposed to boycott Target because they're "insulting the spirit of Christmas" yet cashing in on the capitalism of it all. To Hewitt's points of Christmas having origin in the journey of Mary and Joseph and the birth of Jesus, I hate to rain on this "oh Christmas is so hallowed and religious" parade, but it's not true. Christmas really has little to nothing to do with Christ. We've made it out to be some spiritual high, but we all know that Jesus wasn't even born on December 25th. And even down to the decorating of trees, the origin of Christmas wasn't Christian, it was pagan. Does Jesus Christ get honor and glory out of the day? Sure. Is it a great time for us to spend with family? You bet. Is the spirit of giving and reaching out to others important? Absolutely. But let's not do it under the banner of Christmas being some hallowed and sacred entity that it is not. It's manmade and we know it.
- Target is a company that is entitled to do whatever they want. The fact that they made an exception to their policy for the "army" all these years is a testimony to the fact that they felt there was value in what the organization does. If it's time to move on from these efforts that's their choice. If the efforts of the "army" rises and falls on whether or not one corporation allows them to use their property for fundraising purposes, then so be it. Target never owed the SA anything from the get-go.
- Move on.
So great. There are hundreds of thousands of charitable organizations all doing great work to reach out to those in need. We all should be doing our part in that respect. While there may be a loss of funds to the Salvation Army's efforts on a local level, they can't blame Target for that. Target was well within their rights to make the business decision to focus their community outreach in other ways. A Target spokesperson was quoted as saying, "This decision does not diminish Target Corporation's commitment to its communities. Target donates more than $2 million per week and hundreds of thousands of volunteer hours each year to the communities in which it does business." Draw your own conclusions, but I'll still be exercising my right to "Target". When interviewed on the matter, shopper Barbara Whitmore, asked, "What's Christmas without the bell-ringers?" Quiet, that's what.
Posted by Ambra at November 19, 2004 12:52 PM
Comments
Posted by: Steven J. Kelso Sr. at November 19, 2004 1:49 PM
Posted by: Ambra Nykol at November 19, 2004 2:00 PM
Posted by: David at November 19, 2004 2:11 PM
Posted by: Ambra Nykol at November 19, 2004 2:28 PM
Posted by: Chadster at November 19, 2004 2:43 PM
Posted by: Steven J. Kelso Sr. at November 19, 2004 2:50 PM
Posted by: DarkStar at November 19, 2004 3:52 PM
Posted by: SharonB at November 19, 2004 9:20 PM
Posted by: Gerard E. at November 20, 2004 5:46 AM
Posted by: Joan at November 20, 2004 9:28 PM
Posted by: Linda at November 20, 2004 10:54 PM
Posted by: kimberley at November 21, 2004 11:52 AM
Posted by: cas at November 21, 2004 5:30 PM
Posted by: Joan at November 21, 2004 7:09 PM
Posted by: Tony Iovino at November 22, 2004 5:07 AM
Posted by: MarcV at November 22, 2004 5:33 AM
Posted by: MarcV at November 22, 2004 5:46 AM
Posted by: Sigivald at November 22, 2004 4:16 PM
Posted by: Ambra Nykol at November 23, 2004 10:32 AM
Posted by: greg at November 28, 2004 7:04 PM
Posted by: SayNoToTarget at December 7, 2004 7:41 AM
Posted by: Tim Michael at December 14, 2004 10:51 PM
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Or Ambra, you could have just said: 'Christmas? Bah! Humbug!'
I would boycott Target, but I never go there anyway!
Off to Walmart, I've got a little spare change to drop into a bucket. I just adore bells!